Distribution intensity is typically divided into how many levels?

Distribution intensity is typically divided into how many levels?

• A. Two
• B. Four
• C. One
• D. Three

Answer: (D)

Distribution intensity measures how broadly a product is made available to customers. There are three levels commonly used: intensive distribution, where the product is placed in as many outlets as possible to maximize reach; selective distribution, with a limited number of retailers that meet certain criteria to balance reach with brand image and service; and exclusive distribution, where a single retailer or a very small number have exclusive rights in a market to maintain prestige, control, and margins. This three-level framework captures the spectrum from broad to narrow distribution, so distribution intensity is typically divided into three levels.

Distribution intensity measures how broadly a product is made available to customers. There are three levels commonly used: intensive distribution, where the product is placed in as many outlets as possible to maximize reach; selective distribution, with a limited number of retailers that meet certain criteria to balance reach with brand image and service; and exclusive distribution, where a single retailer or a very small number have exclusive rights in a market to maintain prestige, control, and margins. This three-level framework captures the spectrum from broad to narrow distribution, so distribution intensity is typically divided into three levels.