Place the steps in planning and executing an ad campaign in order, from the first to the last.

Place the steps in planning and executing an ad campaign in order, from the first to the last.

• A. Identify target audience; Determine the advertising budget; Convey the message; Evaluate and select media; Create advertisements; Assess impact
• B. Identify target audience; Convey the message; Determine the advertising budget; Create advertisements; Assess impact; Evaluate and select media
• C. Identify target audience; Create advertisements; Convey the message; Determine the advertising budget; Evaluate and select media; Assess impact
• D. Identify target audience; Determine the advertising budget; Convey the message; Evaluate and select media; Create advertisements; Assess impact

Answer: (D)

Starting with identifying the audience sets the foundation, because who you’re trying to reach shapes every later decision. Once you know the audience, you establish the budget to ensure resources are realistic and allocated to the right channels. With the audience and budget in place, you craft the message—the idea and benefits you want to communicate—which then informs how the campaign will be talked about across different channels. After the message is defined, you evaluate and select the media that best reach that audience within the budget, so the plan is aligned with both reach and cost. Only then do you create the advertisements to fit the chosen channels, ensuring production matches the media plan. Finally, you assess impact to determine whether objectives were met and to learn for future campaigns. This sequence keeps planning coherent and efficient, avoiding early production or channel choices that don’t align with the audience, budget, or message.

Starting with identifying the audience sets the foundation, because who you’re trying to reach shapes every later decision. Once you know the audience, you establish the budget to ensure resources are realistic and allocated to the right channels. With the audience and budget in place, you craft the message—the idea and benefits you want to communicate—which then informs how the campaign will be talked about across different channels. After the message is defined, you evaluate and select the media that best reach that audience within the budget, so the plan is aligned with both reach and cost. Only then do you create the advertisements to fit the chosen channels, ensuring production matches the media plan. Finally, you assess impact to determine whether objectives were met and to learn for future campaigns. This sequence keeps planning coherent and efficient, avoiding early production or channel choices that don’t align with the audience, budget, or message.