Using the Internet to communicate about product preferences with other shoppers is called ______ shopping.

Using the Internet to communicate about product preferences with other shoppers is called ______ shopping.

• A. Email
• B. Display
• C. Social
• D. Search

Answer: (C)

Social shopping is using online networks and communities to discuss product preferences with others and to rely on peer opinions in the buying process. It leverages reviews, recommendations, and conversations to help decide what to buy, often through social media, forums, or review sites. This differs from email shopping, which is about promotional messages or direct correspondence; display shopping, which centers on online ads; and search shopping, which focuses on finding products via search engines without the social input. By gathering input from other shoppers, social shopping provides social proof that can influence decisions.

Social shopping is using online networks and communities to discuss product preferences with others and to rely on peer opinions in the buying process. It leverages reviews, recommendations, and conversations to help decide what to buy, often through social media, forums, or review sites. This differs from email shopping, which is about promotional messages or direct correspondence; display shopping, which centers on online ads; and search shopping, which focuses on finding products via search engines without the social input. By gathering input from other shoppers, social shopping provides social proof that can influence decisions.